
Unfortunately, because you can't see the bottom of an ocean trench or even a shallow shelf, the ocean has become like a huge Superfund site. At Superfund sites, you can't readily identify the culprits of toxic waste disposal. However, like some dead bodies that have been whacked, the evidence sometimes floats to the top. The Great Pacific Garbage Patch (GP-squared), "essentially a floating expanse of waste and debris in the Pacific Ocean now covering an area twice the size of the continental U.S. Believed to hold almost 100m tons of flotsam, this vast "plastic soup" stretches 500 nautical miles off the Californian coast, past Hawaii and almost as far as Japan" is no doubt a cosmic eyesore for NASA astronauts, and a threat to pelagic inhabitants. The evidence is also visible in dead fish, birds, and marine mammals.
To add insult to injury there are probably tons of plastic bottles that once contained water in the GP-squared. The United Nations Environment Programme (UNEP), estimates that 90% of the ocean debris is composed of plastic. As reported in the NY Times in 2008, "''..Some three billion cases of bottled water sold last year (2007) — an increase of 14 percent over 2006, according to Beverage Digest. John Sicher, the editor of that trade publication, says that while that’s slightly lower than prior years’ growth rate (16 percent), this is partly because the bottled-water market has grown so huge. As for Fiji (Water), its sales volume was up 30 percent in 2007, and the company says the brand is experiencing double-digit growth this year." While the rates of plastic recycling have increased, it's obvious that some people didn't get the sustainability memo, didn't read the memo, or just threw the memo away, most probably in the trash.
So what's a thirsty planet to do? Maybe, install purification systems at the source. Do we really need glacial or water from Fantasy Island? What about forward-thinking water policy that increases the availability of potable water and alleviates the need for bottled water ? I'm sure the people of Fiji, where Fiji Water is bottled, and would not appreciate seeing a floatilla of plastic landing on their beaches. Maybe, when Conde Nast-inspired tourists are threatened by debris-filled reefs then things will change. Hopefully, by then, Fiji will still be above water.